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Understanding Custom Tracking Domains

Last updated May 10, 2025

Custom tracking domains (e.g., track.yourdomain.com) can track opens/clicks using your own subdomain instead of a shared sequencer link. However, using any tracking negatively impacts deliverability. Avoid unless click or open tracking is absolutely essential. Setup involves adding a CNAME record (we handle this if we manage DNS) provided by your sequencer.

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