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What to Do If My Emails Start Landing in Spam

Last updated May 10, 2025

  1. Pause: Immediately stop sending cold campaigns from affected inboxes/domains for 5-14 days.
  2. Warm: Ensure warm-up is running, potentially increasing its intensity if possible.
  3. Review: Analyze email copy for spam triggers (links, keywords, formatting). Refresh your templates.
  4. Verify: Re-verify your lead list to remove invalid emails and potential spam traps.
  5. Ramp Slowly: When resuming, start sending at a very low volume and ramp up even more gradually than initially.

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