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Deliverability

Sending limits, reply rates and landing in spam.

Deliverability

My emails are going to the Promotions tab — how do I fix it?

Updated Nov 6, 2026

This is usually a content issue, not an infrastructure issue:

  • Simplify your email — use plain text only
  • Remove links, images, and HTML formatting
  • Avoid promotional language in subject lines
  • Ensure warm-up is still active

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What Are the Recommended Daily Sending Limits Per Mailbox?What to Do If My Emails Start Landing in SpamShould I Match Providers (Google-to-Google, etc.)?Does ScaledMail guarantee deliverability or reply rates?What metric should I use to measure performance?Do links, images, and open tracking affect deliverability?Do I need an unsubscribe link in cold emails?Is ScaledMail infrastructure on dedicated IPs or shared IPs?Does it matter if my infrastructure is US-based when targeting Europe?My emails are going to the Promotions tab — how do I fix it?My reply rate is 0% — what do I do?What are the exact warm-up and sending settings for Microsoft, Google, and SMTP?
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